A mental model update for product teams to think about ethics

Photo by Ben Sweet on Unsplash

‘Human-centered’ has reached peak buzzword. In design and innovation world, the term is now unavoidable — found liberally splashed over agency websites. Yet it is dangerously loaded.

  • First, that a human-centred approach would prioritise the needs of human beings, perhaps over the development of technology or business concerns.
  • Then, it is used to describe an approach which avoids reducing people down to…

The CPO will be our in-house devil’s advocate, tasked with asking uncomfortable questions, and ensuring we grow in line with our values.

Photo by Yeshi Kangrang on Unsplash

James Lynden

Innovation Strategist, UX Researcher & Facilitator @ IXDS Berlin. Ethical innovation and systems thinking. Making space for deep work. Formerly B&O & O2.

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